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Day 69 - Saturday 23rd May 2020

Location: London, UK

COVID-19 / Coronavirus Outbreak


Lockdown
Lots of casting directors have been extremely open and generous with their time during the lockdown and have been doing Q&A's live on Instagram.

There is general optimism that work in the world of commercials, film and television will be getting back in production fairly soon, with social distancing measures in place.

This is great news and hopefully will happen.

My query is this: the dramas or adverts being made, are they going to reflect our current world or the one we left on the 23rd March 2020?

I can slightly answer my own question - any drama that was mid-filming and set pre-Covid will likely not change, that would be madness.

But the on-going dramas and soaps will be able to have adapted their stories to encompass our new situation.

Commercials - this is where I am most interested.  Just prior to lockdown I auditioned for a commercial which involved hugging.  That commercial could not only not be filmed now but would be unrepresentative of our world and of the brand in a way.  I'm interested to see what happens and how advertisers respond.



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