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Day 116 - Thursday 9th July 2020



Location: London, UK

COVID-19 / Coronavirus Outbreak


Lockdown

I came across this incredible advert by BodyForm today - Womb Stories.

Why is it so powerful?  Because it doesn't shy away from the many things that women, 50% of the population, go through every month and also the many stages of conception and the issues that there can be around it.

Blood is red, not the sanitised blue we have been shown for so long on commercials for sanitary items.

We are very squeamish when it comes to talking about periods and we shouldn't be.  It's one of the most natural things in the world and we all, women and men, should feel ok to talk about it.

Periods can be debilitating for so many women and if we don't share this information, women will continue to suffer in silence.  I know so many women, my self included, who have thrown up, passed out, been exhausted and not felt like their brain wants to work properly during their periods and it's not fair that women may feel they can't talk about it, that they might be ashamed or that this suffering is not given the credence and tolerance it deserves.

So, a call to arms.  Let's talk about these things, all of us.  Let's be open and frank and remove the stigma.

Bodyform's new Womb Stories advert breaks every taboo period ...
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